Our priority is to educate. Our Goal is to Revolutionize. Our Mission is to promote Beauty. Our Vision is to become the preferred beauty company in the state of Georgia.
Defining Beauty is a well-rounded beauty and image company providing products and services that makes our customers and clients feel good about themselves inside and out – happiness, attitude, esteem.
Elisha Heard, International Master Cosmetologist, Make-up Artist, and Educator, along with her husband and business partner, Darren Heard, poised Defining Beauty to revolutionize the industry by providing the best quality products and the most innovative services.
We have been in the industry for more than 10 years prior to establishing Defining Beauty in 2007 and we are expanding quite rapidly. What started with Defining Beauty Salon Suites now we have other companies under the Defining Beauty brand.
Our mission is to change the industry’s standard and become the leading beauty company not just in Georgia, but nationally and internationally.
