Defining Beauty. Defining You.
Defining Beauty is a leading beauty brand and a multifaceted organization providing the very best in hair and beauty services, quality products, education and training in Georgia. Since its establishment in 2007 by power couple, Darren and Elisha Heard, they envisioned a company that can cater to what a woman needs – happiness and esteem – under one company.
Our mission is to change the industry standard and become the leading beauty company not just in Georgia, but nationally and internationally.






