Defining Beauty. Defining You.

Defining Beauty is a leading beauty brand and a multifaceted organization providing the very best in hair and beauty services, quality products, education and training in Liberty County, Georgia. Since its establishment in 2007 by power couple, Darren and Elisha Heard, they envisioned a company that can cater to what a woman needs – happiness and esteem – under one company.

Defining Beauty has five pillars: the Defining Beauty Salon Suites, Defining Beauty Education, Defining Beauty Direct, Defining Beauty Modeling, and Defining Beauty Production. Each pillars is unique and caters specific needs and clients, but still remain true to our core philosophy, mission and vision.

Our mission is to change the industry standard and become the leading beauty company not just in Georgia, but nationally and internationally.

Our goal is to be recognized as the best beauty company in Georgia, then to nearby states, then become stateside, then worldwide.